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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Greater Boston Area
800 West Cummings Park
Suite 6400
Woburn, MA 01801
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See what True Fit can do for you.

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What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that uses rich connected data and machine learning to provide personal experiences for fashion retailers. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. True Fit mapped the first-ever Genome™ for footwear and apparel, which helps retailers and brands unlock digital growth in the nearly $2 trillion footwear and apparel industry. True Fit's Genome powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insight™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development.
 

Consumers who use True Fit buy more and return less.

FOOTWEAR AND APPAREL'S DISCOVERY PLATFORM

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Finding One’s True Fit Isn’t Just About Size

It’s about understanding the convergence of fit, personal style, and what flatters every body. Your company deserves more than just a simplistic size calculator or generic size chart.
 
 
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Fit Is Strategic For Your Brand

Consumers know and love your brand because of its unique point of view and signature fits. Your brand’s identity and its value is inseparably connected to its fit and style, which you have developed and evolved over many years with significant investment. Consumers who have a successful fit experience with your brand or at your store are 81% likely to buy your brand again.

This is where True Fit can help. Don’t put your brand’s fit and fate in the hands of a rudimentary size-only calculator or generic size chart. You deserve a more sophisticated approach.

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Genome | Because Details Matter

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Confidence Engine

Shop with Confidence. Eliminate the Guesswork
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Discovery
Engine

Find Your True Fit
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Omni
by True Fit

Every Body. Every Wear.
retailer insights


True
Insight

Unparalleled Data = Unparalleled Insight