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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE


HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
True Fit Corporation International
Private Limited
5 New Street Square
London, EC4A 3TW

Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective in the nearly $2 trillion global apparel and footwear industry. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviors of millions of individual shoppers.

The Fashion Genome powers the True Personalization Platform, which allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

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We organize the world's footwear
and apparel data

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We partner
with the world's
best retailers
and brands

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We understand consumer
preferences and product attributes
to predict what people will love and  keep

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We build and deliver the world's best AI-driven platform for this vertical

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We delight consumers, brands and retailers with growth

T R U E   TO   Y O U

WATCH THE VIDEO
THE

G E N O M E   P L A T F O R M

Consumers know and love your brand because of its unique point of view, signature fits and specific styles.  They don’t want to spend time searching endlessly for the styles they will love in sizes that will fit them. Harness the power of retail data and put relevant styles in front of the right shoppers in the best moment, across channels like email, call center and in store.

New on the Blog

Data is in the Details: The benefits of unified product attribution across brands

Personal Preference Defined By Attributes  Every shopper has preferences about the clothing and shoes he or she chooses to wear; these preferences help us express our personal styles. These preferenc ...

2020 Holiday Shopping Analysis: Cyber 5 vs November Overall

It’s almost Christmas and whether you’re shopping for yourself of shopping for others, packages from Cyber 5 week orders and beyond are rolling in. How is the holiday shopping season going? Here we’ll ...

True Fit Named to List of Most Innovative B2B Retail Startups by CB Insights

CB Insights named True Fit to its inaugural Retail Tech 100 list, which showcases the 100 most promising B2B retail tech companies in the world.  The 2020 Retail Tech 100 cohort highlights startups ...

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