What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective in the nearly $2 trillion global apparel and footwear industry. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviors of millions of individual shoppers.

The Fashion Genome powers the True Personalization Platform, which allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

Fit Is Strategic For Your Brand

Consumers know and love your brand because of its unique point of view and signature fits. Your brand’s identity and its value is inseparably connected to its fit and style, which you have developed and evolved over many years with significant investment. Consumers who have a successful fit experience with your brand or at your store are 81% likely to buy your brand again.

This is where True Fit can help. Don’t put your brand’s fit and fate in the hands of a rudimentary size-only calculator or generic size chart. You deserve a more sophisticated approach.

Genome | Because Details Matter

Discovery Engine

True Insight