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Boston | London | Los Angeles | Berlin | Nice | Mumbai

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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What We Do

True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective in the nearly $2 trillion global apparel and footwear industry. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions of anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviors of millions of individual shoppers.

The Fashion Genome powers the True Personalization Platform, which allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

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We organize the world's footwear
and apparel data

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We partner
with the world's
best retailers
and brands

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We understand consumer
preferences and product attributes
to predict what people will love and  keep

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We build and deliver the world's best AI-driven platform for this vertical

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We delight consumers, brands and retailers with growth

T R U E   TO   Y O U

WATCH THE VIDEO
THE

G E N O M E   P L A T F O R M

Consumers know and love your brand because of its unique point of view, signature fits and specific styles.  They don’t want to spend time searching endlessly for the styles they will love in sizes that will fit them. Harness the power of retail data and put relevant styles in front of the right shoppers in the best moment, across channels like email, call center and in store.

New on the Blog

For the Latest Fashion and Catwalk Style Looks: Find Your True Fit at Quiz Today

We are excited to announce that QUIZ recently partnered with True Fit! The UK-based retailer is bringing their in-store experience to the web by providing size, style and fit recommendations to their ...

True Fit and Aetrex Partner to Create Omnichannel Footwear Recommendation Tool

Consumers can now find their best-fitting footwear through True Fit's partnership with Aetrex Worldwide. As a global market leader in foot scanning technology, orthotics, and comfort and wellness foot ...

Understanding Consumer Behaviors: Samplers

Shoppers expect personalized experiences, which means that retailers must learn how to understand shoppers on an individual level, specifically by analyzing shopping behaviors. Sampling is a shopping  ...

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