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True Fit Partners with iMirror to Create Interactive In-Store Experiences

April 8, 2019

NOBAL Technology’s iMirror is bringing the digital experience into the physical, brick and mortar world. Their intelligent mirror seamlessly integrates product, RFID, inventory, extended aisle, and customer information into a single, unified in-store experience.
Imagine you are in a department store and you can’t find your size or they do not have a fitting room. Today, you hold up the items to your chest or waist and approximate if it will be your “true fit”. What if you could engage with an interactive touchscreen to not only find your size, but confirm if it is in stock, available in that store or could be ordered in your recommended True Fit size and delivered to your preferred location. All of this and more is possible with our partnership.

True Fit is partnering with iMirror to bring style, size, and fit recommendations to the in-store shopping experience. By using the mirror’s touchscreen surface, customers are able to create a True Fit profile in fitting rooms or on the sales floor. This partnership connects True Fit’s rich Fashion Genome data directly with retailer’s data to ensure customers receive the same fully personalized shopping experience in store. Additional product recommendations and the ability to connect to a virtual shopping cart ensures customers leave the store feeling confident in the style, size, and fit of their in-store or extended aisle items.
True Fit’s True Partner Program launched last year to broaden the ecosystem of technology partnerships that infuse data and intelligence from True Fit’s Fashion Genome. These partnerships take form across various channels  for retailers to ensure a fully comprehensive shopping experience in store and online. With more than 30 partners and growing, True Fit is working with our True Partners to power highly personalized, one-to-one experiences that will improve customer loyalty, life-time value, and confidence for the customer.
For more information on True Fit’s integration with iMirror, check out this demo by NOBAL Technology’s Chief Growth Officer, Jared Salekin.