Sustainable fashion brands are gaining momentum, as more customers are choosing to purchase from companies who prioritize ethical practices and corporate social responsibility. A recent survey by Accenture found that “83% of consumers believe it’s important or extremely important for companies to design products that are meant to be reused or recycled.'' Additional concerns include products that are made using eco-friendly materials, a company that is environmentally friendly, and is known for its commitment to social value.
We are excited to announce that IVY & OAK is now live with True Fit! IVY & OAK was founded on the principle of creating and consuming fashion more consciously. The brand is constantly improving the footprint of their value chain, by maximizing the use of deadstock, natural and organic fabrics and only sourcing from a handful of carefully selected fabric suppliers. Consumers can feel good knowing products purchased from IVY & OAK are made with high-quality, sustainable materials.
Founded in May 2016, the Berlin-based brand launches two collections per year and offers contemporary designs of optimum luxury quality at a fair price, made to last for more than just one season. They are currently active in 28 countries through their online shops and retail stores.
The partnership with True Fit encourages IVY & OAK customers to shop with confidence and make sure products purchased are the ones that the shopper will love and keep. This will not only help customers spare the return hassle, but it will ultimately support IVY & OAK to permanently reduce their ecological footprint.
IVY & OAK has created a landing page on their website urging their customers to take part of their sustainability approach using True Fit.
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