Europe HQ: London
London, WC2R 1DA
True Fit India
No.401, B1 Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072
Post-promotion analysis found that 44% of all shoppers who checked out were True Fit users. Conversion rates for these True Fit shoppers are 280% higher than non-True Fit shoppers, and True Fit provided a 2.54% incremental revenue increase sitewide. That translates into hundreds of thousands of dollars in revenue lift for the retailer, from engaging shoppers. In addition, shoppers using True Fit view 120% more styles than shoppers who are not, leading to higher AOV and UPT.
One of the best features for Review’s shopper cohort? Instant profiles – when the customer is logged into their Review account, True Fit recognizes them and instantly offers a size recommendation based on past purchase history.
“Instant profiles” demonstrates to the shopper that the retailer “knows” who each individual is – what her fit preference is like, what styles or colors she gravitates towards, etc. Shoppers continually come back to retailers who have a simple experience but also feel like they are understood. And when a shopper feels understood on the individual level, loyalty happens.
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