WWD on True Fit: As Personalization Demand Swells, True Fit Triples Commercial Growth

Top fashion, beauty and business publication Women's Wear Daily featured True Fit's growth as a proof point of the retail industry's focus on personalization in an article that published today. The article, titled "As Personalization Demands Swell, True Fit Triples Commercial Growth" discussed True Fit's recent announcement and highlighted achievements made this year - including the growth of True Fit's Genome to more than 50 million registered users by the end of 2017. In addition WWD mentioned the incorporation of "data and APIs [to] integrated chatbot virtual stylists, confidence and discovery into in-store clienteling, and shop for others functionality." 

The article states "As consumers opt for customized and personalized shopping journeys at an accelerated rate, services such as True Fit ensure that product selection is accurate and informed" and mentioned a "4 to 8 percent net incremental revenue lift" that True Fit clients often see after deployment.

To read the full article, visit here.