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NRF 2019 - Impact, Influence and a Little Runway Fun

February 12, 2019

True Fit attended NRF 2019 last month in New York City, and what an impactful show it was! We met inspirational and creative people who are disrupting the industry and reshaping the retail experience today. True Fit attended and recapped many influential speaker sessions, including Jeff Gennette of Macy’s, Deborah Weinswig of Coresight Research, Michael Gilbert from Kohl’s and more.


True Fit’s Co-Founder and Chief Customer Officer, Jessica Murphy, also spoke at NRF to discuss the importance of personalization, and how True Fit is working to personalize each touchpoint of the customer’s journey. In today’s retail landscape, the customer is taking control of their shopping experiences and the leading retailers are looking for the technology and resources to enhance those experiences.

sarah_hodge_grob.jpgryantruefit3biz-(2).jpgryantruefit3biz-(1).jpgIn addition, True Fit’s Director of Brand Relations, Sarah Hodge, spoke alongside Head of Digital Commerce, ASICS America, Sean Condon on the importance of true 1-to-1 personalization.

In between the runway shows, ‘Rock the Runway’ invited True Fit family and friends on stage to walk the runway in order to benefit The International Rescue Committee. Check out some of the shots captured on the bullet cam at our new booth!





Special thanks to the NRF team and our Technology Partners: