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7 For All Mankind EU Reports 3x More Conversion for True Fit Shoppers

The leading retailer of premium denim, 7 For All Mankind EU, recently partnered with True Fit in order to
gain a better understanding of shoppers across regions and further optimize data collection and analysis.  

7fam_filmpics.jpgSince partnering, 7 For All Mankind EU has reported some exciting results. On average, True Fit users at 7 For All Mankind EU checkout 3x more often than non-True Fit users. Additionally, 7 For All Mankind is able to determine that Southern countries in their market tend to checkout at a higher rate, whereas Northern countries tend to engage more with the technology.

“By gaining a deeper understanding of our shoppers, we are able to tailor the offer and optimize the sales, like offering specific combinations of fit and fabric for specific markets, so our customers can shop with confidence and find the products they will love and keep,” Enrico Fantaguzzi, Sr. Manager, E-Commerce, 7 For All Mankind

7 For All Mankind is now able to gain a multi-dimensional view of shoppers across a set of dashboards. Access to key insights offered the most comprehensive view of consumer behaviors across the target markets. 

Want to learn more about 7 For All Mankind EU’s efforts to further optimize their personalization strategy? Download the full case study today to learn more.