With almost 100 years outfitting motorsports enthusiasts – and more recently, style mavens – in innovative outerwear, the iconic British luxury brand Belstaff defines the category of rugged ready-to-wear. We chatted with US Men's Manager Marc Gammiero about his passion for retail, fit and personal style and how the ever-changing industry needs to adapt to keep up... a challenge of which this fashion-forward heritage brand has done an exceptional job.
How did you get started in the fashion business and how has the industry changed?
I was a retail manager for about 10 years before I got into wholesale, and I can say that in that time the industry has changed dramatically as online shopping has really created a new platform for consumers today. Customers now have access to stores and brands that they didn’t a decade ago, and it’s made it a more competitive landscape.
What makes for a perfect fit? Which items do you turn to again and again?
I think fit is a personal preference, and everyone has different criteria. For me, the perfect fit is whatever I’m comfortable in that makes me feel confident about what I’m wearing. Trends are also constantly changing our fit preferences, as we saw this year with the growth in oversized tees, tapered leg denim and even oversized outerwear.
What some of the mistakes people make when shopping for clothes?
I think the two main mistakes people make when shopping for clothes are being too impulsive, and when you need someone else's opinion to make a purchase for yourself. I think we all need to learn to understand our style and learn to be confident in it.
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