GET IN TOUCH WITH US
Boston | London | Los Angeles | Berlin | Nice | Mumbai
60 State Street
Boston, MA 02109
Europe HQ: London
Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF
We'd love to hear from you.
Schedule a Live Demo
Brand Data Partners
True to You - Video
What We Do
Who We Are
True To Retailers
True To You
Request Demo >
Personalization is at the Forefront of Retail this Year
January 23, 2018
During the first few weeks into a new year, we can expect to find prediction articles aimed to inspire change upon a number of things for the coming year. One prediction that is highlighted repeatedly in the fashion retail space is the increased importance of personalization. We see it in the
on a daily basis, we read about it in The 2018 State of Fashion
from Business of Fashion and McKinsey and Company, and we certainly heard about it from many folks at
last week – did you hear “personalization is the new omnichannel” floating around too?
An article in
states: “Young fashion shoppers today are demanding personalization more than ever. According to an IBM study, 52% of female Generation Z would like to see tools that allow them to customize products for themselves.”
that 62% of adults in the U.S. have chosen, recommended or paid more for a brand that provides a personalized service or experience. So what are retailers doing about it?
Veronika Sonsev wrote a
from NRF in Forbes called “Retail Technology and Marketing Trends On the Rise for 2018” and here is what she reported on retailers and personalization.
According to Terry Lundgren, Executive Chairman at Macy’s, personalization is key at Macy’s. The article cites Lundgren saying “The whole concept of personalization is simply on steroids right now. It’s all about the consumer in that one moment in time. We’re doing anything we can do to connect directly with consumers and make shopping convenient for them.”
Sonsev reports that Karen Katz, President and CEO of Neiman Marcus says “
Great customer experience in 2018 will come from blending technology with a more personalized touch.
I think the people that can combine technology-powered personalization with a human will be the winners.”
The article also says Charlie Cole, Global Chief eCommerce Officer at Samsonite, calls 2018 the year that “artificial Intelligence will have its breakthrough moment. More and more retailers will start using it to power various parts of the retail and ecommerce experience.” We’ve seen this with other True Fit clients like
of the potential are everywhere.
Veronika Sonsev concluded her piece by saying that “the executives I spoke with seemed confident and eager for their 2018 technology, data and AI implementations.” We couldn’t agree more, and are excited to spend 2018 innovating with
and personalization as well.
To read more about the future of personalization, visit
You May Also Like...
True Fit Discusses 1-to-1 Personalization at Gerber Technology Conference
A Retail How To: Contextual + Relevant + Personalized Email
Better Understand Customer Needs and Product Trends with True Insight
Find Your True Fit Today at J. Crew, J. Crew Factory and Madewell!
Snaps Partners with True Fit to Bring Conversational Commerce to Life
SHARE THIS ON: