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Taking True Fit’s Fashion Genome to the Air Waves

January 26, 2018

bloomberg.png Perhaps you’ve heard of our Genome Platform – the largest connected data set between 11,000 apparel and footwear brands, millions of apparel and footwear styles and their attributes, and 100 million consumers and their personal preferences.

But how does it all work?



True Fit’s CEO William R. Adler visited Bloomberg recently to talk to Tom Moroney and Peter Barnes of Bloomberg Baystate Business on what exactly the Genome is, how it works, and why it’s a win-win for consumers and retailers alike.


Listen to the full interview here.