NRF’s publication covering the latest trends in the retail industry, STORES, recently featured True Fit’s customers, Kenneth Cole and ASICS, for their continued efforts to retain customers and improve overall conversion rates. In the age of personalization and customer’s shaping their own shopping experiences, retailers are searching for ways to emulate the in-store experience.
True Fit launched True 360 and True Insight recently, which allows retailers to gain a multi-dimensional view of their individual customers. The products provide a fully-comprehensive analysis of customer preferences, purchase history and shopping behavior. By leveraging True Fit’s Fashion Genome, customers, like Kenneth Cole and ASICS, are granted access to the world’s largest database of customer and product information.
Kenneth Cole’s Vice President of Digital and Ecommerce, T.J. Papp, explained customer’s shifting mindset for retailers to “Know me to serve me.” Increased customer expectations for personalization has transformed the industry, and led many brand and retailers looking for technologies to help improve this process.
The implementation of True 360 allows Kenneth Cole to consistently track customer’s shopping behavior and provide automated size, style and fit recommendations that are unique to each individual shopper. With True 360, Kenneth Cole is “reducing the time to purchase, increasing sales and retention and cutting returns,” said Papp.
"The implementation of True 360 allows Kenneth Cole to consistently track customer’s shopping behavior and provide automated size, style and fit recommendations that are unique to each individual shopper."
ASICS has also seen improvements since the partnering with True Fit in 2017. The implementation of True Insight has improved ASICS understanding of their customers, as Head of Digital Commerce at ASICS America, Sean Condon, said, “It offers a better way for us to understand consumers’ behavior and feed that back to the organization.”
ASICS use of customer data allows them to consistently update the company’s merchandising and product teams with useful information to make improvements and guide style, size and fit-related decisions. Buyer behavior data helps ASICS make appropriate recommendations and better understand their customer’s wants and needs.
True Fit is proud to see the continued efforts of its retail clients to help transform the ecommerce shopping experience for all of its existing and future customers. Kenneth Cole and ASICS have actively sought new technologies to prioritize the customer and ensure each and every touchpoint of the shopper journey is personalized.
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