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PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE


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12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,

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True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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JCPenney Drives Improved Customer Experience with True Fit

As one of the nation’s largest retailers, JCPenney has long served as the retail destination for each member in the family, offering apparel and footwear for men, women, juniors, and kids across size-inclusive categories. With an expansive customer base, JCPenney is consistently introducing the latest technologies and solutions to meet the needs of all target groups.

The digital era is dominated by customers who are looking for truly personal shopping experiences across all points of engagement, and at each retailer with whom they shop. As a part of the evolving technology strategy at JCPenney, personalization and customer-centricity are the focus in offering a seamless journey across all touchpoints. 

JCPenney partnered with True Fit to offer an inspiring shopping experience that personalizes each touchpoint with shoppers while increasing its efforts to exceed the expectations of the constantly evolving customer.

As a prominent multi-brand retailer, JCPenney is now able to increase customer confidence when shopping across departments. The company’s inclusive sizing offers a range of products in regular, plus, petite and tall fits. Now, each customer can find their best-fitting tops, bottoms, shoes and more without any hassle. 

In recent years, JCPenney has also led the way in top omnichannel solutions, such as Buy Online Pick-Up in Store (BOPIS), a mobile app, and data-driven solutions in order to offer its shoppers convenience and the best deals. JCPenney also partnered with the online consignment retailer thredUP to create an in-store consignment shopping experience at 30 of its stores. Now, whether it’s in-store, online or in an app, customers can be confident that they will be presented with a truly personal shopping experience with the best products for their preferences - the products they will love and keep.

 Find your True Fit at JCPenney today and start shopping for your best looks.