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N Brown adopts True Fit to Optimize The Consumer Shopping Experience Across All Touchpoints

We’re excited to announce the top UK ecommerce and footwear digital retailer, N Brown, has partnered with True Fit to optimize their consumer’s online shopping experience. 

N Brown is a size inclusive fashion retailer, focusing on the needs of the underserved consumer groups—size 20+ and age 50+. The retailer offers an extensive range of apparel and footwear products with the intent of simplifying the overall shopping experience for each consumer. By utilizing True Fit across its JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World brands, N Brown will improve the online shopping experience for every consumer by serving personalized style, size and fit recommendations. 

“Data-driven customer insight and personalization is key to unlocking operational efficiencies and improving customer experience.  Our partnership with True Fit allows us to enhance our customers’ journeys with personalized relevant experiences ensuring that we deliver better fitting products for our customers to make them look and feel amazing” - Adam Warne, Chief Information Officer, N Brown 

The partnership enables N Brown to unlock insights on consumer shopping behaviors in order to better serve its consumers.  Consumer shopping behaviors are rapidly changing alongside the overall consumer environment. Both have shaped N Brown’s retail-led strategy, which focuses on data and the consumer experience. Now, consumers across N Brown's network of brands can shop with added confidence and ease using True Fit.

Want to gain access to insights on the retailers and brands consumers most often cite as their favorite fit? Download our latest report to learn more.