As news outlets focus on brick and mortar store closings
impacting retailer bottom lines, another way to interpret the result of these shifts is to turn to businesses who’ve embraced this change by leveraging technology.
One such company is House of Fraser
, one of Britain’s largest department store groups with more than 60 locations across the UK and Ireland. An early adopter of True Fit technology, House of Fraser offers a broad selection of apparel and footwear brands to shoppers across the globe. With millions of its shoppers utilizing True Fit’s millions of data points during the purchasing process, House of Fraser has seen reduced returns and increased revenue to the tune of 6–8%.
Rather than focus on the setbacks of the current retail landscape, identifying and nurturing customer concerns to increase trust and conversion online sales is key to counteracting slowing brick-and-mortar sales. Experience True Fit in action at houseoffraser.co.uk and download our new case study
to read more about the ways providing consumers with data helps them find purchases they’ll keep, love and wear. We’re proud to help House of Fraser deliver a better – and more profitable – online shopping experience for their customers.