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Women's Wear Daily on Shop For Others
July 6, 2017
On the heels of last week's announcement about True Fit's new gift sizing feature called
Shop for Others
, Women's Wear Daily profiled the capabilities in an article called
True Fit Personalization Platform Reveals 'Shop for Others' Functionality.
The article, which refers to True Fit as "a widget that
and brands can place on
e-commerce product pages
to receive accurate sizing direction," talks about the importance of personalization in gift-giving. "As shopping continues to shift toward mobile devices, frictionless product search, selection and purchase requires enhanced capabilities, particularly when selecting gifts and items for others."
It goes on to say "The introduction of the updated features comes at a strategic time before back-to-school shopping and Black Friday deals — key times when gifts and apparel are purchased for others. What’s more, consumers expect brands and retailers to extend customized shopping journeys necessitating comprehensive software that empowers both shopping for oneself and others."
Shop for Others is live on Carhartt's website and the retailer had this to say: "Our end customer is not always our shopper and this new feature from True Fit will really benefit those consumers shopping online for gifts,” said Anna Cole, director of e-commerce operations, user experience and merchandising at Carhartt. “We opted to launch this feature in time for our Mother’s and Father’s Day sale periods and are excited to leverage the valuable insights we’re gaining about our consumers and their behaviors.”
For more information on how you can leverage Shop for Others on your site to improve the gifting experience for your shoppers,
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