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True Fit Announces True Partners

A Connected Ecosystem of Retail Technology and Service Providers to Personalize Every Step in the Customer Journey

We are excited to announce the launch of True Partners, True Fit’s partnership program for enabling technology and service providers to better service apparel and footwear retailers and brands. For the first time, True Partners will have unique access to True Fit’s Genome, the largest connected data set of apparel and footwear information in the world, through a series of APIs. This organized data will be the fabric of a new level of personalization where we use artificial intelligence to predict the products each individual consumer will love and keep, considering a deep set of style, fit, and sizing preferences. 

True Fit is able to stitch together its deep understanding of each consumer and garment style by mapping millions of styles from nearly twelve thousand brands together, combined with the knowledge of millions of customer’s style and brand affinities, personal characteristics, and fit preferences. Now, True Partners can infuse this same data and intelligence into every customer interaction and create truly personal experiences for each and every shopper.


"True Fit maintains the most comprehensive set of garment product data and consumer style preference analytics for the Apparel and Footwear industry. With its proprietary data assets  True Fit helps brands and retailers predict each style's performance and anticipate the styles an individual consumer will love and keep. By API enabling their platform, True Partners will have access to this same intelligence to “truly” enable 1:1 experiences."

- Greg Girard  |    Program Director   |   Worldwide Retail Intelligent Product Merchandising
and Marketing Strategies IDC/IDC Retail Insights


Through True Fit’s ecosystem, we are unlocking the ability for our retailers and brands to offer individualized shopper journeys across all touch points - from top of funnel search, advertising, and retargeting, to personalized onsite search and browse, smart chatbots, and voice assistance, to call center and in-store clienteling, and other innovative digital experiences.   



Select True Partners include: 


To learn more about True Partners, join us for an webinar on August 21st at 4PM BST, 11AM ET, 8AM PT
 or visit our True Partners webpage.