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The divergence between consumer expectations for the shopping experience and the retail reality is what we call The Personalization Gap. By learning to close this gap and prioritize personalization, retailers can help their shoppers find the products they’ll love and keep, when they want them, and with confidence.
Learn how leading retailers optimize the use of data and analytics to deliver the right content with the right context to the right consumer at the right time.
Lars Rabe, Managing Director, EMEA explains how to reduce The Personalization Gap and optimize the consumer’s shopping experience through true 1-to-1 personalization.
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