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YOUR ON DEMAND RECORDING: How to Identify and Close The Personalization Gap to Give Consumers the Best Shopping Experience

August 6, 2019

The divergence between consumer expectations for the shopping experience and the retail reality is what we call The Personalization Gap. By learning to close this gap and prioritize personalization, retailers can help their shoppers find the products they’ll love and keep, when they want them, and with confidence.

Learn how leading retailers optimize the use of data and analytics to deliver the right content with the right context to the right consumer at the right time. 

In this webinar, you will discover how to:

  • Use available data to its full potential by identifying and connecting data sources and resources.

  • Simplify the purchase stage for the consumer by using data to drive product recommendations and instill consumer confidence.

  • Improve loyalty through personalized service and communication throughout each touchpoint of the consumer journey.

Lars Rabe, Managing Director, EMEA explains how to reduce The Personalization Gap and optimize the consumer’s shopping experience through true 1-to-1 personalization.

Watch Now

Learn more about The Personalization Gap in this 3-part blog series.