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Join Us for the Next True Insights Webinar: The Flaw of Averages

June 11, 2018

FoA-burst-image-(1).pngData shows a disconnect between crowd sizing and customer preferences. Why? Crowd sizing assumes fit recommendation based on an average of “like” consumers, and doesn’t take into account a customer's individual wants or needs.

You may be familiar with our study, The Flaw of Averages, and the ways in which your brand will miss potential revenue by generalizing customers. Join us on June 20th as Lars Rabe, Managing Director in Europe, hosts a webinar about why the “average” sized consumer does not exist in the real world and why size recommendations based on average measurements miss the mark.

During the webinar you’ll get a first hand look at the study and will learn:

  • Why crowd sizing influences certain shopper behaviors, such as size sampling

  • How to improve the accuracy of recommendations using data unique to individual shoppers

  • Why retailers need data in order to implement true one-to-one personalization

To join us, register here!