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PGA TOUR Superstore Aces the Digital Customer Experience

Dick Sullivan, PGA TOUR Superstore’s CEO and chairman of the of the National Golf Foundation said the sport of golf added about six million players in 2020, including about three million new golfers and three million returning golfers; he adds he was “encouraged by the number of women and families” who joined in on the game.
PGA TOUR Superstore has adapted extremely well as the increase in demand for golf and outdoor gear skyrocketed. The retailer is set to open 6 new stores this year across the country, bringing its total footprint to 50 stores.
Dick Sullivan is also quoted in Chain Store Age as saying “Our customer-focus mentality is unmatched in the golf retail business. Combine that with our interactive environment and everything needed to play, we inspire beginners to avid golfers to have fun and enjoy the game. We will continue to gain market share by being innovative and aggressively investing in our brick-and-mortar and online business, while systematically building our presence in golf-centric markets across the country.”

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The leading golf retailer has also added True Fit to its ecommerce platform as a way to innovate around the customer experience and generate increasingly confident customers.

Since PGA TOUR Superstore offers a wide apparel for men, women and juniors, shoppers are able to fill out profiles to get product fit and size recommendations, receive instant profiles if they are already a True Fit member, or shop for someone else.

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PGA TOUR Superstore says they have seen tremendous growth from their focus on their customers and their experience, both digitally and in-store. They are pleased to offer shoppers the ability to make apparel and footwear purchases confidently and look forward to another amazing golf season.
With a continued surge in new golfers and core players upping their game, the customer experience enhancement comes at a perfect time! Find your True Fit at PGA TOUR Superstore today!