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PR or Media inquires: communications@truefit.com

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True Fit Corporation International
Private Limited
5 New Street Square
London, EC4A 3TW

Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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True Stories

Putting Jeans on the Innovation Map with Levi’s

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Since the launch of its first pair of jeans in 1873, Levi Strauss & Co. has dedicated its business to reimagining products that fit the next generation of shoppers. Levi’s products are sold in over 110 countries with designs and fit for men and women that are true to a century of classic American style. The concept of fit is also at the forefront of the brand’s latest denim collections, which are designed to appeal to women and men around the globe.
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Having mapped the fashion industry’s genome with the world’s largest collection of attribute-rich data, True Fit also understands the convergence of fit, personal style and flattery, and we’re excited to be joining forces with Levi’s to bring online fit and size recommendations to shoppers engaging with levi.com.

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Adding True Fit to the brand’s digital strategy is the latest in a line of initiatives aimed at giving Levi’s consumers innovative opportunities to discover apparel styles that are relatable and personal. ​Levi’s encourages shoppers to stay true to who they are, and with True Fit, they’re enabling online browsers to feel confident in buying the items they fall in love with on screen– without the guesswork.     Here are some of True Fit’s favorite looks from one of the world’s most iconic brands

The Trucker Jacket                           Sunset One Pocket Shirt

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Relaxed Lace Tee                              501® CT Shorts

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501® Original Fit Jeans                    501® CT Jeans for Women

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Discover Levi’s and find your True Fit.