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True Fit Partners with Snaps to Deliver A Fashion Concierge Experience

March 27, 2019

Introducing the True Partners weekly blog series, in which we will highlight members of True Fit’s partner technology program.


Whether at home or on the go, our Snaps + True Fit partnership delivers a fashion concierge experience to assist shoppers with personalized style, size, and fit recommendations. Our partnership delivers a life-like experience where a conversational commerce chatbot serves as a style advisor to shoppers.  True Fit’s deep knowledge of consumers and products allows us to anticipate and predict which styles and sizes you’ll love and keep, all from the palm of your hand.

Snaps’ partnership with True Fit enables retailers to bring True Fit intelligence into customer’s preferred communication method— chat. With services available through iMessage, Facebook Messenger, and eventually WhatsApp, Snaps is able to help retailers provide chatbot solutions powered by AI.


True Fit’s True Partner Program launched last year to broaden the ecosystem of technology partnerships that infuse data and intelligence from True Fit’s Fashion Genome. These partnerships take form across various channels  for retailers to ensure a fully comprehensive shopping experience in store and online. With more than 30 partners and growing, True Fit is working with our True Partners to power highly personalized, one-to-one experiences that will improve customer loyalty, life-time value, and confidence for the customer.

Check out this demo video live from NRF 2019, where Snaps Head of Partnerships & BD, Jonathan R. Shriftman further explains the benefits of this partnership.