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True Fit Reaching 100 Million Registered Users and 73% YoY Growth

March 5, 2019

Big news to share - True Fit is about to cross over its 100th million registered user, while experiencing 73% YoY commercial growth, as it continues structuring the largest connected data set for the global footwear and apparel vertical to leverage!

This news comes after the successful year of 2018. In partnership with the world's leading apparel and footwear retailers and brands, True Fit launched three new products throughout the year, including True Discovery, True Insight, and True 360. All three of these products further solidify True Fit’s expansion from a single product offering to a fully personalized platform. Our extensive collection of products help improve customer and retailer relationships, by ensuring fully personalized experiences across all touchpoints of the customer journey!

True Fit’s CEO, William Adler said, “At True Fit, we are committed to driving growth for our partners by delighting customers with personal experiences that dramatically increase their chance of finding clothes they’ll love. This vision can only be fully realized by creating a virtuous circle of personalization by integrating with many of the important platforms and partners that make up the ecosystem of providers helping to drive better retail experiences.”

True Fit also announced its new True Partners Program in 2018, which allows service and technology companies who have integrated True Fit API’s better personalize their respective services for apparel and footwear retailers and brands. Some of our True Partners will display a series of demos at Shoptalk to highlight ways to better personalize their respective services for retailers and brands. Stop by Booth #3010 to see live demos conversational interface and AI provider Passage AI, ecommerce marketing automation provider Zaius and smart mirror company iMirror!

The launch of True Fit Kids at DSW  has led to the increase in potential customers that can receive personal product recommendations and makes shopping for anyone in the family simplified. These products improve the shopping experience for each and every customer throughout the shopping experience and helps improve the shopper journey for each member of the family.

We are so excited for this incredible milestone, which would not have been made possible without our customers and partners. We are looking forward to seeing what’s in store next for True Fit!