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In recent years, the traditional “peak” shopping times for e-commerce have begun to merge as retailers offer sales for longer and consumers shop in higher volumes. During this past holiday shopping season, e-commerce took 14.6% of holiday spending.
As more and more consumers turn to e-commerce for holiday shopping, retailers and brands who cater to each consumer during their holiday planning processes are able to enhance the consumer shopping experience, drive revenue and increase loyalty.
In the second edition of The Art and The Algorithm reports, our team analyzed key consumer trends and insights throughout the 2019 holiday shopping season in order to help retailers adapt to changing consumer behaviors while planning the 2020 holiday shopping season.
The data included in this report analyzes changes to consumer shopping behaviors year-over-year, across the US, UK and Europe, and within two distinct time periods— during Cyber 5 and the entire holiday shopping season.
The most popular apparel categories across age ranges and geographies during the 2019 holiday shopping season
Which retailers should extend their strategy for the holiday shopping season from Cyber 5 to “Cyber 7”
DOWNLOAD the Consumer Behaviors Report to learn more about these trends in consumer behaviors to help you maximize the 2020 holiday shopping season and beyond.
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