Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

View Map

Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

Contact Us

We'd love to hear from you.


Schedule a Live Demo


The Art and The Algorithm: Incorporate These Consumer Behaviors into your 2020 Holiday Strategy

In recent years, the traditional “peak” shopping times for e-commerce have begun to merge as retailers offer sales for longer and consumers shop in higher volumes. During this past holiday shopping season, e-commerce took 14.6% of holiday spending. 

As more and more consumers turn to e-commerce for holiday shopping, retailers and brands who cater to each consumer during their holiday planning processes are able to enhance the consumer shopping experience, drive revenue and increase loyalty.

Analysis for 2020 Holiday Planning and Beyond

In the second edition of The Art and The Algorithm reports, our team analyzed key consumer trends and insights throughout the 2019 holiday shopping season in order to help retailers adapt to changing consumer behaviors while planning the 2020 holiday shopping season. 

The data included in this report analyzes changes to consumer shopping behaviors year-over-year, across the US, UK and Europe, and within two distinct time periods— during Cyber 5 and the entire holiday shopping season. 

The Art and the Algorithm: Analysis for 2020 Holiday Planning and Beyond explores:

  1. How consumer behaviors towards holiday shopping compare across the United States, the United Kingdom and Europe
  2. The most popular apparel categories across age ranges and geographies during the 2019 holiday shopping season

  3. Which retailers should extend their strategy for the holiday shopping season from Cyber 5 to “Cyber 7”

DOWNLOAD the Consumer Behaviors Report to learn more about these trends in consumer behaviors to help you maximize the 2020 holiday shopping season and beyond.