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True Fit Corporation International
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Increasing the Value of Your Existing Shopper Base

A retailer's customers are its best assets. 

However, loyalty among customers is shrinking. Some 37% of consmers say they shop with more brands than they did one year ago, however only 5-6 percent of first time shoppers during the pandemic have made repeat purchases with new retailers. What's more, 46% of consumers claim to be less loyal to brand than they used to be and 22% of loyalty program members say they are very satisfied with the level of personalization they receive in the programs.

What's a retailer to do? Advance customer-centric strategies and form connections with shoppers and customers through connected data to improve the value of the shopper base.

Interested in learning more? Join hundreds of retail leaders digitally on April 14th in attendance at Retail's Loyalty Forum to explore how increasing the value of your existing shopper base can be such an important driver of growth. 

  • Customer Centricity: how to develop a customer-centric approach that drives brand loyalty
  • Retention tactics: how to form lasting relationships with your shoppers
  • Connections: build strategies to foster emotional connections with your customers

Join CLV expert and Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, Peter Fader, for the keynote, The Changing Nature of Retention & Development in a Customer-Centric World.

Stay for a panel full of retail industry experts - author, professor and speaker Michael Solomon, President at Coresight Research Ken Fenyo, Anna Cole, the Drector of Global D2C Digital Platforms at Carhartt and retail industry veteran and expert Michele Love - as they discuss how retailers can turn this influx of first time shoppers into repeat customers, and ultimately, loyal customers by fostering emotional connections with shoppers and customers.



For a plethora of customer centricity, CLV and loyalty assets, visit the Loyalty Resource Center at the bottom of the page. 

Register for Retail's Loyalty Forum today!