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ASICS Gives Its Athletes The Freedom to Find their True Fit

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories.
Today, ASICS is known as a major supporter of sports, with athletic shoes, apparel and sports equipment available across the globe. Chairman, President and CEO Motio Oyama says “Sports is now playing an indispensable role in our everyday life. They are deeply connected to the society and culture, building up a phrase "sports culture" to exemplify this. It is our great pleasure that "sports" have now become an universal form of entertainment and one of the keys to world peace. We will keep making the utmost effort to bring health and happiness to the people all over the world through sports.”

So, if you’re trekking the trails with ASICS, going classic with Onitsuka Tiger, or stepping onto the street with ASICS Tiger, get on over to their sites to find your True Fit!