The 2019 Drapers Digital Festival was a success! The True Fit team met with some of the industry’s retailers, brands, and technology partners last week in London to discuss true 1-to-1 personalisation and the power data brings to digital innovation.
Did you catch the keynote about the power that true one-to-one personalisation has across the customer journey?
It’s no secret that the consumer shopping journey is at the forefront of the retail industry’s agenda. Customers today expect to receive not just digitally advanced shopping experiences, but also a sense that the retailer looks at consumer’s individual preferences rather than grouping together “like” customers. Lars Rabe, Managing Director EMEA, True Fit, discussed the necessity of truly personalized shopping experiences, in the keynote address.
The three key takeaways about true 1-to-1 personalisation were::
The “Personalisation Gap” or divergence between consumer expectations and retail reality, is accelerating.
To better personalise the customer experience, retailers need to understand and master consumer, product, and transaction data.
To scale personalisation across the customer journey, retailers should consider a data platform.
Mike Woodward, Head of Analytics and Insights, True Fit offers brand and retailers an alternative form of testing called Matched Cohort Analysis (MCA). Through MCA, retailers can expect faster, more accurate results that reduce many of the issues associated with traditional A/B tests.
Congratulations to Drapers Digital Awards recipients! True Fit’s Co-Founder, Romney Evans, is pictured above presenting the coveted Introduction to the Drapers Hall of Fame Award to PrettyLittleThing founder Umar Kamani. Marks & Spencer won the award for Best Use of Digital Personalisation. Congrats to all the other winners at Drapers Digital Festival Awards!
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