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Drapers Digital Festival: What to Do when A/B Testing Won’t Work

May 9, 2019

A/B Testing has long served as the go-to implementation test validation method for retailers. Yet, what happens in instances when these tests prove insufficient and ultimately fail? Mike Woodward, Head of Analytics and Insights, True Fit, will speak at Drapers Digital Festival on May 15th to discuss the added confidence and accuracy with an alternative to A/B testing, Matched Cohort Analysis.

Website changes and new technology implementations are tracked with greater accuracy and results are reported more quickly through Matched Cohort Analysis. Through faster, more accurate testing, retailers can gain a more comprehensive understanding of which features perform best for their unique audience. These tests enable retailers and brands can implement the features that further personalize their unique consumer’s shopping experience.

Learn more about Matched Cohort Analysis at 14:55PM on the Gold Stage at Drapers Digital Festival.