Europe HQ: London
London, WC2R 1DA
True Fit India
No.401, B1 Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072
Foundational to the loyalty loop is customer relevance. Connecting data allows for a retailer to deliver personalized, simple and relevant experiences to their customers, which directly help foster brand affinity and loyalty. In fact, retailers find that shoppers who have a personalized and relevant experience tend to come back 25% more often, view 2-3 more styles and spend 20% more. Creating a data loop about individual customers becomes key to the strategy.
The value of leveraging data to build relevance is evident, as seen above, and allows for the development of customer relationships that foster brand affinity and loyalty. By marketing the right products to the right shopper at the right time, a shopper will feel as though the retailer can relate to her or him, individually. With solid and reliable data, retailers can adjust strategies for engaging with their customers, and are more likely to maintain relationships. Connected data gives retailers insight into what shoppers are doing more broadly, beyond your brand, and uncovers growth opportunities based on behavior trends.
As retailers re-think their strategies, re-engaging with shoppers and delivering relevant experiences driven by connected data are key to cultivating and nurturing a loyal shopper base.
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