True Fit recently launched True 360— a new product that gives the power of customer data to retailers. For years, there has been an industry shift in placing the customer at the center of the shopping journey. However, as many brands and retailers can understand, this process has been easier said than done. Retailers often lack the data to actually place their customer front and center. True 360 puts valuable data points into retailer’s hands so that they can develop a better understanding of their shoppers and curate true 1-to-1 experiences across ecommerce, in-store and service channels.
Retailers copy this data in to their CRM, or where ever they store shopper profile data, and set it to auto update on a regular basis. From here, personalized experiences can be created by pulling the latest recommendations for each individual shopper. For example, retailers could set up an API call to the True 360 data in their CRM to populate personalized style and fit recommendations for each unique shopper in advertising, email campaigns or even on site.
True 360 goes beyond typical digital use cases, because retailers can also utilize its data for call centers or in store applications so that service associates can help shoppers find the right items for their individual preferences. By exposing a deeper layer of shopper and product information to associates, they can provide intelligent guidance without years of experience or training.
The implementation of True 360 enables a multilateral understanding of each individual customer, and ensures they receive comprehensive service across all points of the shopping journey.
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