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True Fit Discusses 1-to-1 Personalization at Gerber Technology Conference

True Fit had the opportunity to attend and sponsor Gerber Technology Ideation Conference in Miami last month. The conference connects manufacturing companies with leading digital solutions in the industry. Visionaries, disruptors and leaders come together to learn more about how technology is being leveraged in the apparel and footwear industry from product conception to completion.

Women’s luxury retailer Rebecca Minkoff kicked off the conference, asserting that a successful brand understands the level of personalization that their customer expects and responds to.  She explained that innovation doesn’t mean that you always have the tools or the answers, and building a strong ecosystem of strategic partners has helped her brand strengthen its relationships with customers.

The conference sessions addressed three key topics that are top of mind for manufacturers and product developers today:

  • Digitalization

  • 3D Technology

  • Personalization

​These topics present retailers with pressure to expedite the supply chain process but they present strong market opportunity when brands and retailers understand their evolving customer and how they want to engage with a brand.

True Fit’s Director of Brand Relations, Sarah Hodge Grob, spoke about where to begin with a brand’s personalization strategy. She said, “You can activate the data you have today. Don’t let the readiness of your product and customer data hold you back from utilizing it“, and went on to explain that it is important to “connect disparate data sets to get a full picture of your business from many angles”.

True Fit announced at the conference, and among our data collective, that Gerber Technology will be joining the True Partners network, so that brands can better connect their product data with customers. Brands that use Gerber’s Yunique PLM product now have the opportunity to put their existing product data to work in True Fit’s Fashion Genome. Infusing brand data and intelligence into every customer interaction has never been easier and the benefit to your business is completely free!

Looking to put your product data to work? Interested in leveraging True Fit’s partnership with Gerber? Contact us today at brandrelations@truefit.com!