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True Fit and Aetrex Partner to Create Omnichannel Footwear Recommendation Tool

November 13, 2019

Consumers can now find their best-fitting footwear through True Fit's partnership with Aetrex Worldwide. As a global market leader in foot scanning technology, orthotics, and comfort and wellness footwear, True Fit's partnership with Aetrex powers size, style, and fit recommendations, instantly. 

The partnership merges True Fit’s Fashion Genome with the Aetrex Albert 3D foot scanner, Fit HQ AI solution and Albert mobile applications to create an interactive, personalized experience for each individual shopper. 

“The program drives conversion by helping to find the right fit the first time. Retailers are now better informed to offer customers accurate footwear recommendations based on their foot type, preferences, and the inventory available in stores and online,” - Larry Schwatz, CEO, Aetrex Worldwide.  

The combination of foot scanner technology, artificial intelligence, machine learning technologies and data ensures that each consumer will receive a uniquely personal recommendation for their foot type and style and fit preferences.

"Our partnership with Aetrex helps consumers find the best footwear for their unique style and preferences. By incorporating foot-scanning technology into True Fit's Fashion Genome, consumers can shop with confidence, and retailers can anticipate increased consumer satisfaction and loyalty." - Scott Duby, General Manager of New Partners & Partnerships, True Fit 

Retailers with access to this technology can train their associates as fit experts and personal shoppers as these technologies power instant, more accurate details on a particular shoe’s intended fit and size in relation to the consumer’s preferences. Now, shoppers of all ages can shop with increased confidence in finding their best-fitting footwear, instantly.

Learn how helping shoppers find the right style, fit, and size increases satisfaction and loyalty.

Learn More