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Truly Shoppable Retail: You Personalize. They Purchase. 

November 8, 2017

Thoughtful omnichannel strategy goes beyond simply syncing up the physical and the digital. Developing personalization strategies and incorporating purchase-influencing technologies creates experiences that make it easier than ever for customers to find items to purchase. Coming from the satisfaction of a personalized shopping experience, consumers are 81% more likely to make repeated purchases. 
 

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Personalization = Purchases

In a crowded marketplace, consumers' desire to feel valued can be met by curating relevant product, both online and in-store. Consumer personalization strategy brings the right products to the right shoppers, creating an  experience that facilitates a convenient and catered-to feeling that influences larger purchases.
 

True Proof: Tulip Retail + True Fit + kate spade new york

True Fit technolotulip-image-01.jpggy added personalization capabilities to Tulip Retail’s clienteling platform, helped kate spade new york sales associates give accurate fit recommendations based on shoppers’ digital profiles. Shoppers were also invited to discover styles that matched their personal preferences on in-store tablets, bringing the best of digital retail to the physical realm. 




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Less is More. 

Merchant-driven “stack ‘em high and watch ‘em fly” brick-and-mortar retail is quickly being replaced by consumer-centric selling. Shoppers acclimated to the online convention of recommended and related products have come to expect the same level of personalized, highly relevant merchandising in store. Well-utilized data and mobile technology can be used to leverage shopper preferences in-store, introducing them to items that will fit, that they’ll love and that may have otherwise gone unnoticed.
 

Well-utilized data and mobile technology can be used to leverage shopper preferences in-store, introducing them to items that will fit, that they’ll love and that may have otherwise gone unnoticed.


Tactics that support a successful omni strategy include the crucial first step of getting shoppers through the door, and creating a data-driven personalized experience one they’re there. When the customer enters the physical space and is presented with tailored products and promotions on their mobile device, retailers can generate increased revenue, and shoppers can enjoy the streamlined experience of discovering new favorites. Learn more about True Fit Omni.