As sustainability gains momentum across all industries, the fashion apparel and footwear sector is working to reduce waste and increase ethical practices across all aspects of the supply chain.
We are excited to announce that Stio is now live with True Fit! Based in Jackson, Wyoming, Stio was founded to inspire connection with the outdoors. By designing and developing apparel that is “infused” with mountain soul, the brand’s inspiration from local rivers, trails, and Teton summits is an integral part of each collection. The brand offers high-quality, premium performance wear for any occasion.
Stio defines themselves as stewards of the mountain life and caretakers of the resources that provide that lifestyle. Their motto encourages shoppers to “Let The Outside In®” and they strive to advocate for conservation and sustainability on a local and national level.
Performance wear pieces tend to be more fitted and intended for layering, which can complicate finding the best style, size, and fit for a customer’s preference. By utilizing True Fit’s sliding size scale, Stio’s customers can find the best pieces for any scenario. Whether it’s a new go-to sweater, or a parka to withstand the coldest of temps, Stio’s shoppers can diminish sizing guesswork and focus on their next adventure.
"As a direct to consumer brand, we’re always trying to find new ways to let our shoppers experience the fit and finish of our apparel through Stio.com. True Fit guides customers through the fit process to help them feel confident in the sizes they are selecting. We're very excited about this new partnership and the positive impact it will have on our user experience."
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