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Lane Bryant Partners with True Fit for New Bra Finder Initiative: Cacique Bra Finder powered by True Fit helps shoppers find bras that are true to you

True Fit is excited to announce a new product partnership with Lane Bryant, called Cacique Bra Finder powered by True Fit. As the leading plus size women’s clothing retailer, Lane Bryant will be the first client to offer True Fit’s bra-sizing service to their customers. That’s right - the fit and style analytics used to provide accurate product recommendations for apparel and footwear, will now be available for bra shopping. With so many variations in style, shape and fit, customers can be assured that their bra recommendations will match their unique body and style preferences.

"Looking into both style and fit recommendations, the Bra Finder questionnaire asks about Brand Fit, Current Bra Age, and Lifestyle."

Registra376741_01c_18_08_IA_18_352_C_RGB.jpgtion with the Cacique Bra Finder powered by True Fit incorporates both fit and style questions, to ensure that the recommended bras will provide the customer with comfort and confidence. Looking into both style and fit recommendations, the Bra Finder questionnaire asks about Brand Fit, Current Bra Age, and Lifestyle. Currently, Cacique found in Lane Bryant stores is the only retail partner who is providing this individualized size scale for customers shopping for bras.

This partnership further promotes True Fit’s mission to help customers find products that are true to them; every woman’s body is unique and True Fit’s Bra Finder helps consumers find the bras that they will not only love, but ultimately keep. Bras can be one of the more difficult products to shop for since customers need to determine both band size and cup size, on top of their individual style preferences. By implementing Cacique Bra Finder powered by True Fit, Lane Bryant is helping their customers avoid common annoyances with ill-fitting bras. As listed on their site, this new partnership will help resolve slipping straps, digging straps, band issues and much more.

376742_01c_18_08_IA_20_122_C_RGB.jpgTrue Fit is excited to launch this initiative with long-time partner Lane Bryant, and to bring our product recommendation and style services into a new realm in the apparel industry. Shopping for bras can be difficult, and we are eager to facilitate the process for shoppers and retailers alike!

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