Women’s Wear Daily featured True Fit for its continuous efforts to recommend products based on tastes and preferences, rather than size. The article, entitled “True Fit’s True Ambition Is to Fuel Deeper Retail Analytics,” discussed True Fit’s recent launch of True Insight and True 360.
These products were unveiled at Shop.org in Las Vegas last week. WWD mentions the use of True Insight and True 360 in tandem with True Fit’s Fashion Genome, to provide retailers with a unique, and more comprehensive view of their customers. The article says “To hear True Fit tell it, the tools make for the most comprehensive analytics and recommendations platform available for the fashion industry today”
The article also states, “tech companies are increasingly looking to fuel greater insights and personalization. And by the looks of it, it certainly seems improbable that a given retailer or brand could reach the same breadth and scope on its own.”
To compliment that point, True Fit’s chief product and marketing officer and co-founder Romney Evans spoke to Women’s Wear Daily, saying “Our data set has become quite large. We connected this data set of anonymized profiles for about 430 million unique buyers in North America and Europe, and analyzed their purchase behavior. So we start to understand the patterns of what people are buying, what they’re keeping, what their relationship is from one brand to another brand.”
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