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Are you headed to Retail Week TECH in London? Retail Week TECH is the convergence of commerce technology and retail. The conference guides leading retailers with ways to create meaningful relationships with customers, while building the digital infrastructure to support this.
True Fit’s Head of Data Science, Rhonda Textor, will present “Predicting the Style and Size Each Consumer Will Love and Keep” at the festival. In order to drive accurate recommendations to each and every shopper, retailers must use insights derived from shopper, product, and transaction data to curate more personal shopping experiences.
The prevalence of new or guest shoppers without much sales history versus fully engaged shoppers with a rich profile and sales history.
Catalogue turnover/prevalence of new items without a sales history.
Rhonda has led True Fit’s Data Science team since 2015. She is passionate about modeling fit and style elements of both shoppers and garments to recommend products to shoppers that they love and that fit and flatter. With a personal interest in fashion, Rhonda is a self-described “data geek who gets paid to shop.”
For insights on new consumer trends and how data can be used as a tool to drive personalized experiences learn how True Fit’s The Fashion Genome drives recommendations for consumers.
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