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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,
London, WC2R 1DA

True Fit India
No.306, A-Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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We'd love to hear from you.

Schedule a Live Demo

FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More

TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

See Details

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

12 Days of True Fit: Increase True Fit Adoption Through Email Promotion

Email marketing is still the most effective method to communicate deals, offers and new features to your consumers. Yet, in the digital age, consumers expect personally relevant communications that ar ...

12 Days of Consumer Experience: Get More Consumers to Use True Fit By Promoting it Onsite

Is your brand looking to increase conversion rates, average order value, and overall consumer satisfaction? Creating a more seamless shopping experience for consumers will increase their confidence an ...

12 Days of True Fit: Retailers Can Anticipate a 2x Conversion Increase, 24% Higher Click Through Rate and More with Instant Profiles

Looking to improve consumer behaviors and experience a 2x conversion increase, a 24% higher click through rate, and reduce size-related returns by 24%? With instant profiles, consumers who have sh ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes