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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

Build More Comprehensive Customer Profiles and Smarter Marketing Campaigns with True 360

True Fit recently launched True 360— a new product that gives the power of customer data to retailers. For years, there has been an industry shift in placing the customer at the center of the shopping ...

True Fit Named to 2018 Top Places to Work by The Boston Globe

We are so excited to announce that True Fit has been named to the Boston Globe’s 2018 Top Places to Work! For the first time, True Fit made the list as a top “Medium Company” because of perks like ...

True Fit Discusses 1-to-1 Personalization at Gerber Technology Conference

True Fit had the opportunity to attend and sponsor Gerber Technology Ideation Conference in Miami last month. The conference connects manufacturing companies with leading digital solutions in the indu ...