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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

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60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



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NRF 2019: Sara Castellanos Provides a Look into Walmart's Technology Leaders

Walmart has made considerable changes to its in-store technology in recent years to help provide customers with more individualized experiences. Sara Castellanos of The Wall Street Journal spoke with ...

NRF 2019: Jeff Gennette Discusses the Importance of the Overall Customer Experience

Jeff Gennette, CEO and Chairman at Macy’s, led the panel discussion “Reimagining the customer journey through the lens of experience” to discuss how creating a more dynamic customer journey has lastin ...

NRF 2019: Deborah Weinswig Provides Key Insights on Artificial Intelligence in 2019

The Founder and CEO of Coresight Research, Deborah Weinswig led a panel discussion at NRF 2019 titled “The Artificial Intelligence Revolution is Here.” Weinswig opened with her own insights on this gr ...