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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

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TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

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CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

Learn to Master the Art of Available Data Usage: Let’s Meet at EP Summit in Milan

We’re excited to be a lead sponsor at this year’s EP Summit! EP Summit brings pivotal tech companies, brands and emerging innovators together for a day of forward-thinking topics, panel discussions, s ...

Looking to Optimize Your Brand’s Personalization Strategy? Let’s Connect at Emerce Europe + eDay

We’re headed to the largest digital events in Amsterdam - Emerce Retail Europe and eDay. Will we see you there? EMERCE is a one-day event that helps retailers optimize their online presence by leve ...

See you at PI Apparel Lake Maggiore

True Fit is headed to PI Apparel at Lake Maggiore! Will we see you there? PI Apparel connects experts around the world in fashion, apparel and footwear to discuss the technologies and challenges di ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes