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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

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12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 




 

 

New on the Blog

True Fit Partners with Passage AI for Conversational Interfaces and Integration

Retailers looking to provide personalization are turning to human-like conversational interfaces and services to deliver 1-to-1 shopping assistance. Chatbots are a cost effective way to engage with co ...

The Personalization Gap: Improving Data Analysis and Context

Consumer expectations have continuously grown over the past 2 decades, reshaping the retail landscape. They are used to instant gratification, stemming from key technological advancements like the sma ...

The Personalization Gap: 5 Challenges That Leading Retailers are Overcoming

When a consumer shops online, they expect to be delighted with apparel and footwear styles that match their individual preferences. Disconnect between retailers and consumers happens when the consumer ...

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