THE FUTURE OF PERSONALIZATION
Intro Teaser
Part 1 | Confidence
Part 2 | Building the Genome
Part 3 | True Insight
Part 4 | Discovery
Part 5 | Our Philosophy
Part 6 | The People, The Moment
Complete Series
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*based on A/B test validated True Fit vs. Control
Praise from Q2 Earnings Call
"We are already seeing significantly higher conversion rates with customers using True Fit."
CEO, Kate Spade (Aug 2015)
"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."
COO, Kate Spade (Nov 2015)
Leading AB Test Agency for Major Retailer
Brooks Bell in partnership with Boston Consulting Group (BCG) ran rigorous independent AB test with True Fit vs. two other solution providers. True Fit won, and was selected for long term contract.
TRUE FIT VS. CONTROL:
+10.8%
Lift to Revenue per User Learn more
Lord & Taylor publicly shared with Internet Retailer that they saw a 3x conversion rate increase among True Fit users over baseline.
RESULT:
3X
Conversion Rate Increase
(Internet Retailer)
Guess publicly shared with Business of Fashion that they saw a 250% conversion rate increase for True Fit users.
250%
Conversion Rate Increase (Internet Retailer)