Boston | London | Los Angeles | Berlin | Nice | Mumbai

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
View Map

Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

Contact Us

We'd love to hear from you.


Schedule a Live Demo



We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

True Fit Partners with Silver Jeans Co. to Recommend Fits for Every Body

Finding a pair of jeans that fits well is no easy task, as many customers struggle to find one that flatters their individual body type. Silver Jeans Co. resolves this problem by proactively creat ...

Shoes for Crews Increases Conversion and European Footprint with the help of True Fit

High-quality, slip-resistant footwear retailer Shoes for Crews recently partnered with True Fit to increase conversion rates and its footprint in the European market. After the successful implemen ...

Understanding Consumer Preferences: Co-Founder Jessica Murphy Discusses True Fit’s Technology in Interview with Cheddar

True Fit’s co-founder and Chief Customer Officer, Jessica Murphy, spoke with financial news network, Cheddar, to discuss True Fit’s use of artificial intelligence in solving the fashion industry’s l ...