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Boston | London | Los Angeles | Berlin | Nice | Mumbai

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Greater Boston Area
800 West Cummings Park
Suite 6400
Woburn, MA 01801
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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TRANSFORMING FASHION RETAIL

CONNECTED DATA
AI / MACHINE LEARNING
PERSONAL EXPERIENCES

Our Products

The World's Leading Retailers Use True Fit

Sample of our over 150 major world-wide retail clients. Learn more.

Thousands of Brands True to You

See more >

Why Retailers Love True Fit

+5.2%*

*based on A/B test validated True Fit vs. Control

SITEWIDE INCREMENTAL LIFT TO RETAILER NET REVENUE.

(e.g. $5M Incremental Revenue for $100M Business)

Case Studies

Examples of Driving Lift and Incremental Revenue

Praise from Q2 Earnings Call

"We are already seeing significantly higher conversion rates with customers using True Fit."


Craig Leavitt

CEO, Kate Spade (Aug 2015)


"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."


George M. Carrara

COO, Kate Spade (Nov 2015)

 

 

House of Fraser’s lasting partnership with True Fit continues to deliver

+6-8%

Incremental Lift in Total Revenue

  • 6-8% Incremental lift in site-wide revenue.

  • Increase in user engagement

  • 3.5 Million True Fit customers on House of Fraser

  • Fewer returns for True Fit customers


Learn more

Leading A/B Test Agency for Major Retailer

Brooks Bell in partnership with Boston Consulting Group (BCG) ran rigorous independent A/B test with True Fit vs. two other solution providers. True Fit won, and was selected for long term contract with large global retailer.
 

TRUE FIT VS. CONTROL:

+5.2%
Lift in Total Revenue

Learn more

“Fit and size is personal in nature, and our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”

Graham McCulloch
Director Ecom Marketing & Merchandising
Deckers Outdoor Corporation

 

RESULT:

2X

Conversion Rate Increase for True Fit Users


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Recognition

 
Awards
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Business/Tech Media
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Fashion/Consumer Press
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See what True Fit can do for you.