GET IN TOUCH WITH US

Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
View Map

Europe HQ: London
True Fit Corporation International
Private Limited
5 New Street Square
London, EC4A 3TW
Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

Contact Us

We'd love to hear from you.

Schedule a Live Demo

FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More

TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

See Details

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

Increasing the Value of Your Existing Shopper Base

A retailer's customers are its best assets. However, loyalty among customers is shrinking. Some 37% of consmers say they shop with more brands than they did one year ago, however only 5-6 percent ...

Fashion’s Digital Transformation

Fashion has spent a year almost totally unable to depend on its primary channel to market, the store. Assisted by a massive shift to digital, the industry has not however sat back but risen to meet th ...

Data is in the Details: The benefits of unified product attribution across brands

Personal Preference Defined By Attributes Every shopper has preferences about the clothing and shoes he or she chooses to wear; these preferences help us express our personal styles. These preferenc ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes