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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE


HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA


True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 

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New on the Blog

12 Days of Consumer Experience: Create a Seamless Shopping Experience with Add to Bag Feature

In order to create a seamless shopping experience for shoppers, the Add to Bag capability eliminates the extra click involved in exiting the True Fit experience and adding the style to cart from the p ...

12 Days of Consumer Experience: Support for Intimate Apparel

Want to simplify the bra shopping experience for your consumers? True Fit’s ability to support intimate apparel makes shopping for one of the most difficult categories of clothing simple and convenien ...

12 Days of Consumer Experience: True Fit for Kids

Shopping online for kids is often difficult. With constantly growing bodies, inconsistent size charts, and millions of styles to choose from, it’s often easier to go in-store and browse through styles ...

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