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General Inquiries: 877.FIT.TRUE

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

True Fit Data Science: THREE Technical Papers Accepted at the 2019 ACM Conference on Recommender Systems!

We are very pleased to announce that we have three technical papers accepted at The ACM Conference on Recommender Systems (RecSys) September 16-20th in Copenhagen, Denmark! RecSys is the premier inter ...

DOWNLOAD: 5 Holiday Shopping Trends for 2019

As summer comes to an end, many retailers and brands are looking ahead to the busiest time of year in the retail industry: the holiday shopping season. Planning begins months in advance in order to na ...

How True Insight Helps Your Brand Expand Business Views Beyond Your Direct Site

Consumers expect relevant personalization wherever they interact with a particular brand. They expect brands and retailers to understand their likes and dislikes no matter how quickly their shopping p ...