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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE


HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA


True Fit India
No.306, A-Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 

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New on the Blog

Allen Edmonds + True Fit Partner to Optimize the Online Shopping Experience

Finding a pair of shoes that fit well can often be a difficult task. With varying styles, sizes, and widths, it can be challenging to find the best combination of all three, especially when shopping o ...

True Fit Partners with Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

We are excited to announce a strategic partnership with Google Cloud that makes it easy for retailers to leverage True Fit's Fashion Genome™ with greater ease.  This partnership enables retailers t ...

Learn More About True Fit and The True Partner Program at NRF 2020

Are you looking for more opportunities to optimize your consumers' shopping experience? We are excited to share that we will have three of our True Partners joining us at booth #6037, to offer live-de ...

SCHEDULE A LIVE DEMO