GET IN TOUCH WITH US

Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
View Map

Europe HQ: London
Thanet House
231-232 Strand,
London, WC2R 1DA
Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072
Email: hello@truefitdev.in

Contact Us

We'd love to hear from you.

Schedule a Live Demo

FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More

TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

See Details

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

Dressed Up or Dressed Down? What Consumers Are Purchasing Right Now Might Surprise You

August, the last full month of summer. In retail, August is Autumn and fall releases are well underway. In a time of so much ambiguity – what does back to school look like, or returning to the office ...

Considering People and the Planet: How Sustainable Footwear Retailer Nisolo Put Themselves in a Position to Pivot

Ethically sourced and made shoe retailer Nisolo has always turned to the two P’s to guide decision-making – people and the planet. The brand understands that people, and not just customers, but also p ...

Here’s a Quick Way Find Out if Your Shoppers Need Fit Guidance

DigitalCommerce360 reports that more than two-thirds of shoppers are buying online for the first time and more than half are spending more online. True Fit data reports retailer web traffic continuall ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes