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General Inquiries: 877.FIT.TRUE

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



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The Founder and CEO of Coresight Research, Deborah Weinswig led a panel discussion at NRF 2019 titled “The Artificial Intelligence Revolution is Here.” Weinswig opened with her own insights on this gr ...

NRF 2019: Kohl's Working to Better Serve Customers through Improved Insights

Michael Gilbert, EVP of Product Development at Kohl’s was featured in an NRF’s panel titled “Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and Decision Agility.” The panel ...

NRF 2019: John Hill on the Importance of a Strong Data Science Implementation

True Fit’s retail partner, Carhartt, was featured in a speaking session at NRF titled “Practical Challenges of Implementing and Using Data Science Effectively.” Carhartt’s CIO and SVP, Planning, John ...