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General Inquiries: 877.FIT.TRUE

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Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

The Convergence of Data & AI to Support Sustainability in Fashion

Today, on Earth Day, and everyday, we are thinking about the retail industry’s push towards sustainability. Last week, both Everlane and Adidas announced initiatives around sustainable footwear, as aw ...

Join us for The Webinar: How Lane Bryant is Using Data to Make Customer Interactions Smarter

At True Fit, we work with our community of retailers to solve the challenges around creating consistent and relevant shopper experiences across their digital channels. True Partners was created to ...

True Fit kommt für den Digital Fashion Summit nach Frankfurt - sehen wir uns dort?

True Fit reist für den Digital Fashion Summit nach Frankfurt, Wirst du dabei sein? Sie möchten das Einkaufserlebnis ihrer Kunden durch Personalisierung verbessern - und langfristig Ihre Conversion- ...