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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,
London, WC2R 1DA

True Fit India
No.306, A-Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More

TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

See Details

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

Do brands fit men and women differently?

Is your brand looking for insights on your shoppers and their preferences? We’ve analyzed data from nearly 20,000,000 consumers from over 30 countries to understand which brands they say provide their ...

How to: Make a True Fit Profile

“I was at first leary of True Fit and didn't think it would work but OMG!! It's amazing and everything I have purchased has been a perfect fit. Can't say enough good things about it!! I will be a lo ...

The Art and The Algorithm: Incorporate These Consumer Behaviors into your 2020 Holiday Strategy

In recent years, the traditional “peak” shopping times for e-commerce have begun to merge as retailers offer sales for longer and consumers shop in higher volumes. During this past holiday shopping se ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes