Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
Thanet House
231-232 Strand,
London, WC2R 1DA
Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072
Email: hello@truefitdev.in

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 




New on the Blog

True Fit Welcomes Sarah Curran-Usher as Managing Director of EMEA

True Fit is thrilled to announce the addition of Sarah Curran-Usher as Managing Director, EMEA. Sarah Curran-Usher has spent a remarkable career in the fashion retail industry thus far and will help T ...

Journeys Uses True Fit to Improve Brand Engagement and Lower “Abandon Cart” Rate

Journeys Knows Their Shoppers As a retail leader in ecommerce and digital transformation, Journeys looked to True Fit to help them improve the online shopping experience. Journeys wanted its shoppe ...

Re-thinking Retail: How to Drive the Loyalty Loop

There are numerous predictions circulating about the future of retail. What will it look like, will e-commerce stick? Here is what we know. Consumers are shopping for apparel, fashion and footwear, an ...