Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109

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Europe HQ: London
True Fit Corporation International
Private Limited
5 New Street Square
London, EC4A 3TW

Email: emea@truefit.com

True Fit India
No.401, B1 Wing, Boomerang, 
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 




New on the Blog

Data is in the Details: The benefits of unified product attribution across brands

Personal Preference Defined By Attributes  Every shopper has preferences about the clothing and shoes he or she chooses to wear; these preferences help us express our personal styles. These preferenc ...

2020 Holiday Shopping Analysis: Cyber 5 vs November Overall

It’s almost Christmas and whether you’re shopping for yourself of shopping for others, packages from Cyber 5 week orders and beyond are rolling in. How is the holiday shopping season going? Here we’ll ...

True Fit Named to List of Most Innovative B2B Retail Startups by CB Insights

CB Insights named True Fit to its inaugural Retail Tech 100 list, which showcases the 100 most promising B2B retail tech companies in the world.  The 2020 Retail Tech 100 cohort highlights startups ...