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General Inquiries: 877.FIT.TRUE

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12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

Australian Retailer Forever New Partners with True Fit as a Part of its Focus on Digital

True Fit is now live with our first Australian fashion retailer, Forever New! The partnership is a part of Forever New’s initiative to offer omni-channel solutions to improve their customer’s shopping ...

Drapers 2019 Recap: Personalisation is at the Forefront of Retail

The 2019 Drapers Digital Festival was a success! The True Fit team met with some of the industry’s retailers, brands, and technology partners last week in London to discuss true 1-to-1 personalisation ...

Are you Heading to BRC Reinvention Retail? Let’s Connect!

Are you looking to learn more about personalising your customer’s shopping journey across all touchpoints? True Fit is headed to the BRC Reinvention Retail at the Etc. Venues Monument in London on May ...