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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

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12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

Digital Fashion Summit 2019: Key Takeaways

Digital Fashion Summit 2019 was a success! Our True Fit team in Germany met with top fashion retailers in Frankfurt to discuss the new trends in digital personalization. Lars Rabe, Managing Director, ...

Gerber Technology Partners with True Fit to Improve PLM Data Integration

Gerber Technology’s YuniquePLM enables organizations to connect product ideation and design with the supply chain to bring the right product set to market both on time and at the right cost. YuniquePL ...

The 80:20 Rule: Optimize Data and Analytics for Better Supply Chain Management

As e-commerce continues to grow across all markets, retailers in particular have faced many challenges in optimizing their planning and execution processes. What is the best way to decide which produc ...