Boston | London | Los Angeles | Berlin | Nice | Mumbai

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
View Map

Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

Contact Us

We'd love to hear from you.


Schedule a Live Demo



We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

How Lane Bryant is Leveraging Partnerships to Drive Personalization

Market leading plus sized retailer, Lane Bryant, is prioritizing consumer shopping journeys by connecting its ecosystem of technology partners to deliver 1 : 1 shopping experiences. By leveraging diff ...

Using Data and Analytics to Give Customers What They Want featuring William R. Adler, CEO, True Fit

The Reinventing Retail podcast, produced by Infor, recently featured True Fit’s CEO, William R. Adler. He was joined by Reinventing Retail’s hosts, Josh Calixto and Matt Gunn to discuss True Fit’s mis ...

Drapers Digital Festival: What to Do when A/B Testing Won’t Work

A/B Testing has long served as the go-to implementation test validation method for retailers. Yet, what happens in instances when these tests prove insufficient and ultimately fail? Mike Woodward, Hea ...