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Boston | London | Berlin | Mumbai

PR or Media inquires: communications@truefit.com

Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,
London, WC2R 1DA

True Fit India
No.306, A-Wing, Boomerang,
Chandivali Farm Road, Chandivali,
Mumbai, Maharashtra, India, 400072

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We'd love to hear from you.

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More

TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

See Details

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction.

New on the Blog

Re-thinking Retail: How to Drive the Loyalty Loop

There are numerous predictions circulating about the future of retail. What will it look like, will e-commerce stick? Here is what we know. Consumers are shopping for apparel, fashion and footwear, an ...

Retail Re-emerges: How Retail Leaders are Strategizing for Resilience

While the fight against Covid-19 continues in cities and countries around the world, many retailers are starting to think about their path to recovery, including opening their brick and mortar stores ...

These Fashion Retailers Saw Total Checkouts Up an Average of 64% in April

So far we've learned that, while AOV and UPT is still down, consumers are personally open to buy and and that shopper demand for personalization is unseasonably high. So what types of retailers are se ...

Contact Us

We'd love to hear from you.

Schedule a Live Demo

We've mapped the Fashion Genome™ to decode personal style, fit, and size.

Beyond fit. It's about personalizing every touchpoint in the customer journey.

The world's leading retailers are on the True Personalization Platform

Better Data Equals Better Outcomes