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*based on A/B test validated True Fit vs. Control
Praise from Q2 Earnings Call
"We are already seeing significantly higher conversion rates with customers using True Fit."
CEO, Kate Spade (Aug 2015)
"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."
COO, Kate Spade (Nov 2015)
Leading A/B Test Agency for Major Retailer
Brooks Bell in partnership with Boston Consulting Group (BCG) ran rigorous independent A/B test with True Fit vs. two other solution providers. True Fit won, and was selected for long term contract with large global retailer.
TRUE FIT VS. CONTROL:
+5.2% Lift in Total Revenue Learn more
Lord & Taylor publicly shared with Internet Retailer that they saw a 3x conversion rate increase among True Fit users over baseline.
RESULT:
3X
Conversion Rate Increase
(Internet Retailer)
“Fit and size is personal in nature, and our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”
Graham McCulloch Director Ecom Marketing & Merchandising Deckers Outdoor Corporation
2X
Conversion Rate Increase for True Fit Users Learn more