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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 

 

 

New on the Blog

NRF 2019: Kohl's Working to Better Serve Customers through Improved Insights

Michael Gilbert, EVP of Product Development at Kohl’s was featured in an NRF’s panel titled “Product Paradigm Shift: Customer-centric Merchandising in the Age of Data and Decision Agility.” The panel ...

NRF 2019: John Hill on the Importance of a Strong Data Science Implementation

True Fit’s retail partner, Carhartt, was featured in a speaking session at NRF titled “Practical Challenges of Implementing and Using Data Science Effectively.” Carhartt’s CIO and SVP, Planning, John ...

NRF 2019: Brendan Witcher Discusses the Key to Omnichannel Success

True Fit is covering key speaking sessions from retailers, analysts and everything in between at NRF 2019. To kick-off Day 1, we will recap key points from Forrester Research’s VP and Principal Analys ...
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