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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

We're Bringing Data-Driven Personalization to D-Congress in Sweden!

We are pleased to announce that we are exhibiting at D-Congress in Gothenburg, Sweden on March 7th! We are thrilled to meet Swedish fashion retail brands to learn more about data-driven initiatives, a ...

Shoptalk 2019: Shaping The Future of Retail - Will We See You There?

True Fit is heading to Las Vegas in a few weeks for Shoptalk 2019 - will we see you there? Are you looking to improve your customer’s overall shopping experience with personalization, gain insights in ...

NRF 2019 - Impact, Influence and a Little Runway Fun

True Fit attended NRF 2019 last month in New York City, and what an impactful show it was! We met inspirational and creative people who are disrupting the industry and reshaping the retail experie ...