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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
Thanet House
231-232 Strand,

London, WC2R 1DA

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We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More


Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.


The world's
leading retailers
are on the
True Personalization

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.


Better Data
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 



New on the Blog

Stein Mart is Now Live with True Fit

We are excited to announce that Stein Mart is now live with True Fit! Stein Mart continuously strives to prioritize the consumer experience by offering brand names, surprising finds, boutique pieces ...

WEBINAR: How to Identify and Close The Personalization Gap to Give Consumers the Best Shopping Experience

The divergence between consumer expectations for the shopping experience and the retail reality is what we call The Personalization Gap. By learning to close this gap and prioritize personalization, r ...

Rodd & Gunn is Now Live with True Fit!

New Zealand menswear brand, Rodd & Gunn, recently partnered with True Fit to bring style, size, and fit recommendations to shoppers on its US website. With a keen eye for detail, Rodd & Gunn has vow ...