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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's
leading retailers
are on the
True Personalization
Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

Better Data
Equals
Better Outcomes

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 

 

 

New on the Blog

True Fit Discusses 1-to-1 Personalization at Gerber Technology Conference

True Fit had the opportunity to attend and sponsor Gerber Technology Ideation Conference in Miami last month. The conference connects manufacturing companies with leading digital solutions in the indu ...

A Retail How To: Contextual + Relevant + Personalized Email

Over the last ten years, retailers have had a love, hate, and now love relationship with email marketing. According to WebsiteBuilder.org, 77% of consumers prefer email communications and 85% of retai ...

Better Understand Customer Needs and Product Trends with True Insight

True Fit recently added True Insight to it’s Personalization Platform, which grants retailers a more comprehensive view of their customers’ preferences and gives insights into product and shopper tren ...

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