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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Boston
60 State Street
12th Floor
Boston, MA 02109
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Europe HQ: London
1st Floor, Golden Cross House
8 Duncannon Street
London, WC2N 4JF

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FASHION GENOME™

We've mapped the Fashion Genome™
to decode personal style, fit, and size.

The Fashion Genome™ is the world’s largest connected data set for footwear and apparel.

Learn More





TRUE PERSONALIZATION PLATFORM™

Beyond fit.
It's about personalizing every touchpoint in the customer journey.

True up your entire personalization stack with APIs, software, and intelligence powered by the world’s best data set for fashion, giving retailers and their other software providers new intelligence to make every impression, every interaction, and every experience true to you.

RETAILERS

The world's leading retailers are
on the True Personalization Platform

Over 250 global sites are on the True Personalization Platform powering personal, relevant experiences for millions of shoppers.

CASE STUDIES

BETTER DATA
EQUALS
BETTER OUTCOMES

Retailers on the True Personalization Platform consistently achieve and surpass performance goals, including 4-8% net incremental revenue lift to their entire business by deploying True Fit’s industry leading AI-solutions powered by it’s comprehensive Fashion Genome™, made up of rich data from millions of fashion consumers plus detailed data for millions of styles from thousand brands. This enables retailers to create unique shopping experiences across every touchpoint of the customer journey and make purchase decisions with high confidence and reduced friction. 

 

New on the Blog

Lane Bryant Partners with True Fit for New Bra Finder Initiative: Cacique Bra Finder powered by True Fit helps shoppers find bras that are true to you

True Fit is excited to announce a new product partnership with Lane Bryant, called Cacique Bra Finder powered by True Fit. As the leading plus size women’s clothing retailer, Lane Bryant will be the f ...

Know Thy Customer: Shopping Personalization is Key to Customer Satisfaction

According to a recent article from Retail Dive, 87% of shoppers begin their experience online. Whether they check through apps on their phones or web browsers on their laptops, it is evident that many ...

Introducing True Insight and True 360: Putting Your Data to Work

Today at True Fit we are excited to announce the launch of two new products — True 360 and True Insight. Fueled by True Fit's Fashion Genome, True 360 and True Insight give retailers newfound access t ...

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