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*based on A/B test validated True Fit vs. Control
Praise from Q2 Earnings Call
"We are already seeing significantly higher conversion rates with customers using True Fit."
CEO, Kate Spade (Aug 2015)
"True Fit, since launch, has resulted in an 18% reduction in returns. Additionally, customers who use True Fit convert to ready-to-wear at more than double the rate of customers who do not use True Fit."
COO, Kate Spade (Nov 2015)
Incremental Lift in Total Revenue
6-8% Incremental lift in site-wide revenue.
Increase in user engagement
3.5 Million True Fit customers on House of Fraser
Fewer returns for True Fit customers
Leading A/B Test Agency for Major Retailer
Brooks Bell in partnership with Boston Consulting Group (BCG) ran rigorous independent A/B test with True Fit vs. two other solution providers. True Fit won, and was selected for long term contract with large global retailer.
TRUE FIT VS. CONTROL:
Lift in Total Revenue
“Fit and size is personal in nature, and our partnership with True Fit is helping us communicate personally about fit and size to our customers, at scale in a way that is authentic and informed by rich data.”
Director Ecom Marketing & Merchandising
Deckers Outdoor Corporation
Conversion Rate Increase for True Fit Users