Personalization Is Strategic For Your Brand

Put your existing product data to work in True Fit’s Data Collective, the Apparel and Footwear Genome. True Fit’s Genome maps the detailed style, fit and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers.

True Fit has a direct data relationship with brands like you that share their technical specifications to inform fit and style recommendations on their products across our network of wholesale and direct brand retailers. True Fit recommendations provide a visualization of how a garment or shoe will fit a shopper in key body areas, increasing their confidence to purchase and eliminating a fit related return.

Brands that partner with us to share their product data receive access to dynamic information about who their shoppers are across True Fit’s network. True Fit is helping thousands of brands today from fast fashion to luxury and outdoor to athletic put their product data to work. Your data can contribute to the largest dataset for fit and style, made up of detailed product specs and robust style attributes from millions of items and it’s FREE to join! Your brand’s DNA is your product’s measurement and attribute data – help us connect your customers to that DNA.  Join the data collective we’ve built alongside the industry’s greatest brands and retailers!  Contact Us to learn more.