True relevance for rich shopper experiences. Personalize your entire catalog for each unique shopper.
“We have had around 2.5 million customers sign up for a True Fit profile on the site, have recommended sizes 20 million times, and seen huge adoption rates. We find customers that do interact with it return a lot less than those that don’t. True Fit helps drive 6%-8% in net revenue. The data insight is really powerful, and helps us spot gaps and know where to expand the range.” Madeleine Melson Director of Customer Insights, House of Fraser
10,000 Apparel & Footwear Brands
Millions Apparel & Footwear Styles
100+ Attributes Per Style
100 Million Consumers
Demographic / Body Stats
Brand / Style Affinity Preferences
"Companies like True Fit, which aggregate massive databases of brands, sizes, and shapes, could represent a significant improvement in the apparel and footwear industry by reducing waste and better matching shoppers to their needs. They also can ultimately improve the sell-through of apparel." Sucharita Mulpuru, Forrester Research Future of Shopping Report
Sucharita Mulpuru, Forrester Research Future of Shopping Report