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Corporate HQ: 617.848.3740
General Inquiries: 877.FIT.TRUE

HQ: Greater Boston Area
800 West Cummings Park
Suite 6400
Woburn, MA 01801
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See what True Fit can do for you.

Your customers expect a personalized experience.

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Personal Fit Ratings

5-point scale indicates how well this item will
fit & flatter a specific user.

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Personal Size Recommendations

The best size in this item for a specific user.

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Fit Details & Visualizations

Provide shoppers detailed information about
how items will fit their body.

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1:1 Catalog Curation

True relevance for rich shopper experiences. Personalize
your entire catalog for each unique shopper.

Every Body is Different

True personalization isn't just about size.

Introducing the first-ever Genome for footwear and apparel.

We have partnered with the world’s top brands, leading retailers, and millions of consumers to map the largest set of connected fit and style data in the world for personalization.  It’s made of detailed product specs, and robust style attributes for millions of items.  To really personalize fit and style you need to understand the details and construction behind each style and its relationship to the consumers who buy and keep them.

Details matter when it comes to fashion, performance apparel, and footwear... and only True Fit has the details.

“We have had around 2.5 million customers sign up for a True Fit profile on the site, have recommended sizes 20 million times, and seen huge adoption rates. We find customers that do interact with it return a lot less than those that don’t. True Fit helps drive 6%-8% in net revenue. The data insight is really powerful, and helps us spot gaps and know where to expand the range.”

Madeleine Melson
Director of Customer Insights, House of Fraser

Help your shoppers find their True Fit, and watch your revenue grow.

BRAND DATA

10,000 Apparel & Footwear Brands

Millions Apparel & Footwear Styles

100+ Attributes Per Style

GENOME
MAPPED

CONSUMER DATA

100 Million Consumers

Demographic / Body Stats

Brand / Style Affinity Preferences

How to leverage the Genomeā„¢

"Companies like True Fit, which aggregate massive databases of brands, sizes, and shapes, could represent a significant improvement in the apparel and footwear industry by reducing waste and better matching shoppers to their needs. They also can ultimately improve the sell-through of apparel."

Sucharita Mulpuru, Forrester Research
Future of Shopping Report


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Request a demo to see what True Fit
can do for you.

The World's Leading Retailers Use True Fit