Women's fast-fashion retailer Rooleecaters to women's and children's fast fashion. The retailer's business is growing rapidly thanks to a hypertargeting and digital strategies and business is currently tracking up YoY, even during the pandemic. The US-based retailer partnered withTrue Fit recently to help grow their digital business and focus on the bottom line.
We met with Chad Meyerson, Roolee's VP Marketing, to hear how the partnership is helping the retailer grow, even during a difficult time for retail. His take? “Anything we can do as a brand to help understand the customers and give them a better experience is paramount to what we are trying to achieve.”
Read the full case study here to learn how hypertargeting using data and digital strategies are contributing to revenue lift for the retailer, as well as how the retailer:
gained a 16% increase to AOV
reduced returns by 17%
increased revisit rates by 231%
increased the number of styles visited per session by 83%