Fashion Tech Discussions at Decoded Fashion

Jessica Murphy at Decoded Fashion in London 
Liz Bacelar kicked off the fit panel by showcasing a video featuring House of Fraser as a innovative technology leader that is leveraging fit technology to better serve its customers.  The video is a great example of how leading retailers are leveraging True Fit to instill more confidence in their consumers so that they can effortlessly buy more and return less.

It’s not always about calculating and solving an equation, though. Instead, Jessica also explained during the discussion the importance of solving the subjectivity of fashion and keeping in mind shopper preferences. Brands and retailers have certainly created clothes items online shoppers love and desire, so it’s all about simplifying the process to encourage them to discover and click “buy.”

Read the full article here.

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