DigitalCommerce360 reports that more than two-thirds of shoppers are buying online for the first time and more than half are spending more online. True Fit data reports retailer web traffic continually rise YoY, as well as a surge in shopper demand for personalization. So retailers, how can you tell if your shoppers - many of who may be new to your brand(s) - want guidance with shopping digitally? A simple indication is to check the traffic to your size chart page – has it risen recently? If so, this is a good indication that your shoppers are engaged and looking for assistance with fit and personalization.