Last week at Drapers Digital Festival, global retailers gathered in London to meet, converse and learn about advancements made in the retail industry. The focus this year? Personalization.
A number of True Fit customers spoke on stage at the festival, sharing their experiences about transforming personalization using technology. Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss, spoke about an innovative approach to personalization; incorporating the use of chatbots to Levi’s website, which he sees as the “future of shopping.”
According to Marc Rosen in Drapers, “the shopper will chat with the brand via mobile to ask for product recommendations, fit advice and how they can customize a look.” He added “the brand will then be able to link its online offer with a physical shopping experience by enabling the customer to book an appointment in store with a stylist.”
The online chat experience lets customers have a 1-on-1 conversation with the brand both digitally and in person, which leads the shopper to feel more confident about the experience as a whole and the purchases he or she makes.
"The technology we need is out there. The key is weaving that innovation into everything we do.”
So when will this happen? Rosen said “that experience is possible now. The technology we need is out there. The key is weaving that innovation into everything we do.” Stay tuned for more from Levi’s and True Fit as online chat takes off!
For more information on the Future of Personalization,read here.