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Shop for Intimate Apparel with Confidence Using True Fit

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Want to simplify the bra shopping experience for your consumers? True Fit’s ability to support intimate apparel makes shopping for one of the most difficult categories of clothing simple and convenient. 

Womens_Intimates_02Shopping for bras is complex due to the multi-dimensional sizing. Decoding the best cup and band combination is often confusing and frustrating, especially when shopping online. Now, consumers shopping for bras can use True Fit to help them find the perfect size and fit. 

Instead of going in-store and having to try on multiple bras in different sizes, styles and variations, shoppers can use True Fit to find the perfect bra right from the comfort of their home. No measuring tape needed. 

Learn about our intimate apparel partnership with Lane Bryant.

Shopping for Intimates 

True Fit has expanded to support bras, both band & cup and alpha sizing (S, M, L, XL). Since intimates are more personal and different than an everyday T-shirt, registration for bras with band and cup have additional questions that help True Fit learn more about the shopper’s body and bra fit preferences.

With True Fit’s intimates feature, retailers can power the same accurate size, style and fit recommendations to increase consumer confidence and satisfaction when shopping for intimate apparel.