Strutting Our Stuff for a Good Cause: Shoptalk 2018 Executive Runway Battle

Shoptalk wasn’t all business this year. We had some fun, too – for a good cause. For the fourth year in a row, we hosted our Executive Runway Battle where True Fit’s executive team and executives from our retail and brand partners took a break from the show floor and hit the catwalk –right in our booth!


True Fit's friends and family participated in this year’s battle, showing off the latest apparel and footwear from a few of our brand partners, including Kohl's, Target and Michael Kors. This year’s charity walk off benefitted the local Southern Nevada chapter of Dress For Success, a non-profit organization founded in 2009 to assist local women in achieving economic independence. The organization offers tools that help women establish their career path and ensure they have the chance to thrive at the office and in life. Dress For Success also gives women access to professional attire to help them feel confident when entering the work force.

"We’re thrilled to have supported Dress for Success at this year’s Executive Runway Battle at Shoptalk,” said Jessica Murphy, co-founder of True Fit. “It’s an honor to partner with an organization that shares our passion for empowering women in their quest to conquer the world while feeling confident in what they are wearing, no matter what age, shape or size."


DFS.png“We’re honored to be the recipient of this year’s Executive Runway Battle donation during Shoptalk 2018,” said Paula Lawrence, Executive Director at Dress For Success. “True Fit’s support makes it possible for us to provide services that help our community of women make strides in establishing their career path. With this donation, we’ll be able to give them a space where they can find professional attire that looks good and makes them feel confident going into a job interview or their first day of work.”

Congrats to the Executive Runway Battle winner, Michelle Winter from Target! 

Here are a few pictures from the Executive Runway Battle to support Dress For Success during Shoptalk 2018!