True Fit Introduces Genome™ for Footwear and Apparel

At this week’s Decoded Fashion New York Summit – a global series connecting decision-makers in fashion, retail and innovation – we proudly launched our Genome™ for footwear and apparel. Mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel, this data set will uniquely connect the relationship between millions of shoe and clothing styles from nearly 10,000 brands to nearly 100 million consumers by year-end.

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True Fit’s Genome marks a major evolution in the company’s data platform for brands and retailers. Over several years, True Fit has organized and converted rich technical product data – millions of design and tech specs – from the world’s leading footwear and apparel brands into personalized recommendations for consumers directly in market. Now, with Genome, True Fit receives the largest set of connected fit and style data in the world –on average 181 attributes per item –and then maps its relationship to the consumers who buy and keep them.

“The Genome takes True Fit’s massive structured data set to a deeper level of insight, and we’re excited to officially be bringing it to market for use by the world’s leading retailers, brands and consumers.”

- Chris Moore, Chief Analytics Officer, True Fit

“We’re just starting to scratch the surface in terms of harnessing the potential of this incredibly connected data set,” said Chris Moore, Chief Analytics Officer, True Fit. “The Genome takes True Fit’s massive structured data set to a deeper level of insight, and we’re excited to officially be bringing it to market for use by the world’s leading retailers, brands and consumers.” True Fit's Genome powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insight™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.

“True Fit is pleased to be the trusted third party that enables success between retailers, brands and consumers,” said William R. Adler, CEO, True Fit. “It’s thrilling to help unlock the footwear and apparel market, and to connect consumers to more and more styles that are true to them.”

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Read the full press release here, and visit our website to learn how you can work with True Fit.